1 in 285
Children in the U.S. will be diagnosed with cancer before their 20th birthday.
Why We Fight
Our mission is to shortening the treatment time for pediatric leukemia and ensure that every child has the opportunity to celebrate each and every birthday happy and healthy.
A Journey No Family Expects
Rookie Flaitz was a vibrant toddler full of life and energy, but everything changed when he woke up one morning with unusual symptoms. A sudden diagnosis of acute lymphoblastic leukemia (ALL) before his second birthday turned the Flaitz family’s world upside down. The intense treatment stole much of Rookie’s early years, but his brave battle inspired the creation of the Rookie of the Year Foundation, with a mission to ensure no child’s birthday is overshadowed by illness.
Read MoreUpcoming Events
September 1-30, 2026 - Childhood Cancer Awareness Month | Social Media Fundraising Event - Follow & Like for Information - Donate here today!
September 5, 2026 - PSD x Rookie of the Year Collab Drop | psdunderwear.com & rookieoftheyear.org - ALL fundraising proceeds go to the ROY Foundation to help support the cause
September 6, 2026 - ROY x PSD Survivor Sunday Give Away - Childhood Cancer Awareness Month | Follow on Instagram @rookieoftheyearfoundation for a chance to win a free PSDxROY bundle
September 13, 2026 - ROY x PSD Survivor Sunday Bundle Give Away- Childhood Cancer Awareness Month | Follow on Instagram @rookieoftheyearfoundation for a chance to win a free PSDxROY bundle
September 19, 2026 - Brentwood Blaze Fundraising Booth | Brentwood, TN Purchase the exclusive PSD ROY apparel. ALL proceeds go to ROY.
September 20, 2026 - ROY x PSD Survivor Sunday Bundle Give Away- Childhood Cancer Awareness Month | Follow on Instagram @rookieoftheyearfoundation for a chance to win a free PSDxROY bundle
September 27, 2026 - ROY x PSD Survivor Sunday Bundle Give Away- Childhood Cancer Awareness Month | Follow on Instagram @rookieoftheyearfoundation for a chance to win a free PSDxROY bundle
November 27, 2026 - ROY Hockey Fights Cancer Night | Downtown Donation Booth to donate to ROY & purchase your exclusive product | Nashville, TN
December 24, 2026 - ROY Secret Santa Vanderbilt Oncology Floor Gifting | Giving away ROY product to children on the oncology floor with a QR code to accept donations | Nashville, TN
Past Events
June 3, 2026 - Jaxson Dart/Rookie Haircut Event | QR card with donation link provided within PSD x ROY gifting packs to NFL teams and partners of NY Giants | New York, NY
July 31, 2026 - Loretta Lynn x Rookie of the Year | ALL ROY PSD briefs sold at Loretta Lynn's MX race. ALL proceeds go to Rookie Of The Year Foundation | Hurricane Mills, TN
Top FAQs
Learn more about The Rookie of the Year Foundation and our efforts to fight childhood cancer.
What is Rookie of the Year Foundation?
A foundation dedicated to reducing childhood cancer treatment times and improving the quality of life for children and their families. The Rookie of the Year Foundation, Ltd., is organized and operated under Section 501(c)(3) of the Internal Revenue Code as a charitable organization, EIN 99-2887130. The organization's tax-exempt status is pending.
How does the foundation help families?
We provide personalized treatment plans, support research for reducing treatment times, and offer financial and emotional support to families.
How can I get involved?
You can support us by donating, volunteering, participating in fundraising events, or spreading awareness.